Influencer marketing is the most effective way to raise brand awareness. Out of 81% of marketers who use influencer content, 51% said it outperforms brand-created content. Because influencer marketing is cost-effective, it can be used by businesses of all sizes to promote their brands. To raise brand recognition, marketers may collaborate with social media influencers on a range of marketing initiatives, such as competitions and referral programs.
“In an Ever-Changing Digital Landscape, Consistency in Influencer Strategy and Always-On Execution Are Key”
It takes a long time to build a sustainable influencer community, but it's well worth it. Below mentioned are some of the points to be considered when aiming at building a community for influencers.
● Run Contests with Influencers
● Run Referral Programs for Influencers
● Invite Influencers to Contribute to Your Blog (Guest Blogging)
● Build Deep, Authentic Relationships With Your Influencers
● Use Posting Habits and Posting History to Identify Potential Fans
Looking for influencers who write about your company's rivals or the vertical in which your business operates is the easiest approach to figure out whether they're likely to connect with your brand. If an influencer knows and likes one of your direct rivals' goods, they could be interested in seeing — and sharing with their followers — how your equivalent product compares, which might lead to a connection with that influencer. If your company is expanding into a new field (for example, fitness or wellness) or releasing a product targeted at a certain subset of influencers, you may find and target influencers who have used relevant hashtags or keywords in their previous content for your launch campaign.
Identify the new fans who responded to your outreach or campaign, understand what made them connect with your brand, and then work to foster deeper long-term relationships with them, regardless of the specific task or challenge your brand is looking to solve. Once you target these potential fans to grow your community, it's back to Step 1 to nurture these influencers: identify the new fans who responded to your outreach or campaign, understand what made them connect with your brand, and then work to foster deeper long-term relationships with them.