Twitter is one of the famous social media platforms among Indian users. There are several best fashion influencers on Twitter ranging from fashion to travel to tech to lifestyle. Out of these niches, we dug deeper into lifestyle influencers on Twitter since they have been in high demand ever since COVID-19 shook the world. Google trends tell us that influencer marketing has been on the rise in India for the past 5 years but the current situation gave it a massive push. Now, more brands want to collaborate with top fashion bloggers in India on Twitter to get their product or service promoted. Not only it is cheaper but also brings better ROI than tv ads. However, it is not easy to find the right influencers. To ease you out of this situation, we found a way to bring the "top" influencer to you.
But what makes them top influencers?
First, they work in their various niche. For eg., if a tech blogger writes "tech blogger" in his bio then that doesn't mean that they will only stick to that niche. They may post content about food, lifestyle, fashion, and other categories as well. So, how will you find the right fit for your brand? We found a way around this as well. The list of "top" influencers that we have accumulated is made of famous names with high engagement/reach/followers and they do brand endorsements. Now, with this categorization, it becomes easier to find them. Let's check out the list for further details.
Ranveer Allahbadia is a famous vlogger who got fame with his YouTube channel by the name of Beerbiceps. He is the ultimate Indian Lifestyle blogger and covers topics ranging from fashion to fitness to life coaching. With over 178k followers, he brings 'wit' to Twitter,
You might associate her with Bollywood masala entertainment, but Malini Agarwal aka MissMalini is much more than that. She is not only a best-selling author but also an Indian digital influencer, TV host and entrepreneur. Her Twitter bio, which has over 2.7 million followers, says Your digital BFF brings you all things Bollywood, Fashion, Beauty and Lifestyle. She is a complete package.
If you know Bollywood, you must have heard of Dabboo Ratnani. He is an Indian fashion photographer, known for his annual calendar, first published in 1999. He has shot cover photographs for many famous magazines and now, he is one of the most sought-after influencers on Twitter. He has over 1.7 Million followers of which 'Badshah of Bollywood, Shah Rukh Khan is one. Can't get bigger than this.
Her Twitter handle is 'Sabudana Khichadi'. She is an economics major. And she loves fashion. Now, this fulfils the criteria of beauty with brains. She has 43.4k followers on Twitter who enjoy her tweets and endorsement retweets.
She is one of the most-loved plus size female fashion influencers on Twitter. Her content is centred around bringing positivity for the 'big' women and on top of it, she has a blog as well - fashionopolis.in - where she dunks myths and shows new trending styles.
Whenever the words 'adventure' and 'Bollywood' are put together in a sentence, Gul Panag's name will surely come up. She is one fierce women lifestyle influencer who found her way of making a name for herself. She is an actor, entrepreneur, producer, pilot, automobile and fitness enthusiast, adventurer, traveller and a big hotshot influencer. No wonder she has over 2.8 million followers on Twitter. She is inspiring people every day.
Ishita Yadav's Twitter bio reads 'Love literature, films, theatre, art, music, American TV, fashion & all things Apple.' She has over 51k followers on Twitter. She is followed by some of the big names in the media industry and meme pages and she doesn't shy away from saying things which might be considered controversial by others. However, you can't deny that she is one of the sought-after Twitter fashion influencers in India.
And some more...
Twitter isn't for everyone. It is not easy to get the desired results from this platform but there's no denying that when it comes to user-generated content, nothing beats the speed and engagement of Twitter. It's rash, raunchy, keeps you on the edge and has the power to bring a massive surge of change if the 'Twitterati' feels like. We found the best fashion influencers on Twitter to ease your burden and make it easier for you to find the right match for your brand. Get moving, now!