Tue, Jan 11, 2022
Read in 6 minutes
No doubt, some people feel more confident, when they look as they want themselves to look- it’s a psychological aspect.
If you’ve watched the movie “Bala”, you can better understand how looks affect the level of confidence. It is the story of a young bald person, who was very confident in his school and college days, but then he went bald; he started feeling nervous about his appearance and that resulted in a lack of confidence everywhere. He tried everything possible to get his hair back but to no avail. Eventually, he had to accept himself as he is.
Well, It was just to convey how his confidence was connected to his look. Although, it is not applied in every area.
For example, A person who is an expert in his niche but looks ordinary can feel confident at his workplace or where his knowledge is recognized but the same person can feel uncomfortable in socializing, if several people there, talk about a person’s look. And to fit into such gatherings, he/she will try different beauty products.
Until yesterday, beauty was only bound to a film star or celebrity. The phenomenon has changed. Now almost everyone is well aware of his/her appearance or look. The rising demand for beauty products or services has opened the door for new brands or experts (influencers).
You can find loads of brands and influencers in every beauty category: Makeup, Skincare, Haircare, Nail care, Oral care, fragrance, body care, etc.
This article will give a keen insight into all the key beauty categories and trends today.
Who doesn’t want glowing skin and skin free of wrinkles, rashes, infections, and spots?
No wonder, healthy glowing skin catches everyone’s eyes immediately.
You would be surprised to know that the demand for skincare products or services has lagged behind the demand for makeup products or services in the pandemic; as the offices were shut! People became more concerned and aware of their skin. Now when things are back on track, the demand is still as usual.
According to a report published in 2020, the market value for skincare products in India was worth INR 29.76 Bn, which is expected to increase up to INR 191.09 B by 2025 with an 8.22 % rate. skincare The leading brands in this category are Himalaya, Biotique, Lotus, Hindustan Unilever, etc.
People always look for suggestions or reviews from experts in skincare products or services, as they can’t try anything on their skin. It increased the number of influencers exponentially.
Some top Indian skincare influencers are @aishasharma25 with 2.5M followers**, @ashanegi** with** 2.1M followers**, @drabhinitgupta with **2.1M followers**, etc.
Healthy and silky hair with attractive hairstyles and shades can enhance your beauty 4 times.
Due to stress, Increasing pollution, poor diet, etc are causing hair issues is a great concern for most adults nowadays.
Hence, the market is flooded with many brands with their exclusive products: shampoos, conditioners, hair colors, and many more to help you get rid of excessive hair fall, dandruff, gray hair, etc. According to a Market Study, the Indian market for hair care products is estimated to grow up to USD 4.89 B by 2025 at a 6.58% compound rate. This incredible growth rate indicates increasing awareness & concern of hair issues.
Some leading brands in the hair care beauty category are Hindustan Unilever, L’oreal, Dove, Biotique, etc.
If you apply more chemicals or some untested products in your hair scalp or on your hair, instead of solving your problems, it can cause uncompensated damage. So, before trying random products, one should seek experts’ advice.
Some known Influencers, people seek for advice are: Shalini Samuel (@knot-me-pretty), Vaishakhi Haria (@vaishakhi-haria), Vipul Chudasama (@vipulchudasamaofficial)
“Some people are fond of makeup. Makeup works as jewelry for their face”.
Makeup is a quick fix tool that can transform you into a stunning personality incredibly. For a person who is uncomfortable with his/her appearance or scars, makeup works as a tool to boost his/her confidence and for some people, makeup is a weapon to increase their beauty.
There are various types of makeup: Foundation, Concealer, Primer, Lipstick, Eyeliner, Eyeshadows, Highlighter, etc. Eye makeup is trending the most of all other categories of facial makeup. The Indian makeup market is rapidly growing. According to a global report, India is a fast-growing country market estimated to grow up to $ 1.6B in 2025 at a high compound growth rate of 9.6 % from $ 1.2B in 2020.
Some of the leading brands in India in the makeup category are Lakme, L’oreal, Nykaa, Maybelline, etc,
Won’t you look awful, if you don’t know how to apply makeup in the right way? Makeup, when not applied rightly, can distort your face. In the wake of emerging demand for genuine products and the right methods to apply makeup and enhance beauty, Influencers (experts in their niche) in abundance popped up on social media.
Some of the Indian makeup Influencers are Parul Garg (@parulgargmakeup), Mrunal Panchal (@mrunu), Shaurya Sanadhya Tulshyan (@shauryasanadhya), etc.
Fragrance can make your day!
“*A good fragrance is a powerful cocktail of memories and emotion” - *Jeffery stepakoff.
A small bottle of scent is enough to make you feel more fresh, presentable, and confident. It can uplift your mood in a trice.
According to Technvio, it is evident that the perfume market in India is expanding extraordinarily with a high compound rate of 14.89%. It will grow by $1.02B in a short period (2021-2026).
The top leading brands in the fragrance beauty category are Nautica Blue, Park Avenue, Denver, Wild Stone, etc. The birth of the internet and social media has played an important role in increasing the awareness about beauty products and methods in people. They do a lot of research and seek suggestions before going to buy or use anything. It is not easy for brands to sell anything worthless to customers now.
Brands are conscious of making products with mild chemicals & unharmful ingredients, as the competition has increased, they can’t risk losing their potential customers. So, they are also taking the help of influencers for raising brand awareness and increase faith for their products or services in their targeted audience.
FAMSTAR(the best Influencer discovery platform) has come up with an idea to help brands find the right influencers of their niche (all categories) to bring them close to their potential customers. It has effective tools to filter influencers according to your demand. It also helps create attractive content which can resonate greatly with a brand’s audience.
Thank you! :)